Don't think of an elephant

I read an article once on how republicans were better at framing the debate than liberals ("clear skies", "tax relief", "death panels" etc.) that was quite good, and this book appeared to contain the same thoughts if not by the same person.
On reading, the book provided rather less than it promised, mainly focussing on examples of how the republicans succeed than providing real help in reframing the debate for liberals.

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